In the Clash of Ideologies, Language Wins the War

The rhetoric of conservative ideology is cleverly employed over time to erode the positive public perception of ideas and institutions which are seen as contrary to the the right-wing world-view.

The Australian Independent Media Network

Image courtesy of the australian.com.au Image courtesy of the australian.com.au

Jim Morrison famously and prophetically said, “Whoever controls the media, controls the minds”. 

This is certainly the case in Australia.

In this guest post Loz Lawrey looks at how the media – the Murdoch media in particular – shape out attitudes and opinions.

In 1988, Professor Noam Chomsky reminded us that the media “serve, and propagandise on behalf of, the powerful societal interests that control and finance them” (1). Never has this fact been more blatantly obvious than it is today.

The glaring anti-Labor/Greens bias on display by the Murdoch-owned news media during the term of the Gillard Government exaggerated Labor’s dysfunction and gave credibility to a Liberal/National opposition devoid of policies or ideas, other than a plan to hand decision-making over to commercial vested interests.

Today much of the mainstream media’s energy is spent fulfilling the roles of apologist and spin doctor for a…

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